Real change begins by listening
Persons with a disability as a customer segment (Pwd)
Disposable income
Number of disabled people
Number of disabled people
With an estimated disposable income of over $2.6 trillion (USD)in North America and Europe alone, people with
disabilities anchor the largest emerging market in the world.
(The Return on Disability Group, 2024)
Number of disabled people
Number of disabled people
Number of disabled people
1.3 Billion/ 16% of the world's population is disabled (WHO), yet accessibility is often inconsistent across services.
When accessibility is fragmented, organisations risk excluding a significant customer group and missing opportunities to create better, more trusted experiences.
Global Disability Market:
Factoring in friends
and family, disability touches
63%
of the global population
(The Return on Disability Group, 2024)
18.3 trilion USD in disposable income. Making this group the third biggest in the world according to IMF.
PWD at work
22%
Percentage of global working age
population (25-64) has a disability
27%
Percentage of global consumer
population (15+) has a disability
(The Return on Disability Group, 2024)